Wednesday, May 31, 2017

Music industry in the digital age

As a big music fan and amateur musician who doesn't make a living from the music business (also a tech guy who makes a living in the tech biz) I have always been interested in how tech affected the music industry. For example, everyone must have heard that illegal download was killing the record companies. Most people know about musicians got signed by record companies or work as session musicians and made money from record sales. It seems that illegal download or even legal streaming broke this model completely: musicians earn much less from streaming or downloads. Record companies became more "conservative" and only willing to promote artists that are deemed "safe bets" Even the "frugal" (i.e, not paying musicians enough) streaming service providers were not making a profit! (Well, at least the last one was no longer true for Napster, rebranded from Rhapsody, the service I used for years and just dropped in 2016 when they became profitable!) Some in the industry think high resolution downloads might save the day. It does have a niche market of audiophiles as potential buyers. Check out this article to see if this is for you.

So, what type of music company/service looked promising and profitable in the digital age? Here is an example: Bandcamps, which allows musicians to upload their music for free. They make money by taking a cut when fans buy downloads from musicians they enjoy. I guess it's really a win-win-win situation, isn't it? Not using traditional record companies as a middleman is definitely a trend. Jazz guitar master Martin Taylor has gone this route. In fact, this "route" is century-old, the same one used by Mozart! Basically his music was funded by his patrons: who got to watch Taylor's video and listen to his tracks.

Another jazz musician has also found his way to make money as a multi-faceted performer, recording artist (running his own label) and educator. That is trumpeter Dave Douglas. Bloomberg wrote an article about him (available to professional subscriber only)

I guess if you are savvy and good at music, you could still make a good living. 







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